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Matchbook promotion banned over “risk-free” mobile bet claim

25th August 2016 12:49 pm GMT
Advertising Standards Authority

In a third ruling against iGaming operators this week, the UK’s Advertising Standards Authority (ASA) has issued a warning to Triplebet-owned exchange betting operator Matchbook over an email promotion sent out during the Euro 2016 Championships.

The email promotion from Matchbook included the subject line: "Risk-free bet on England v Wales." Additional text in the body of the email stated: "We are giving you an in-play risk-free bet on your mobile for the game…If [...]

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