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NetRefer to continue as affiliate partner for Paddy Power Betfair

23rd September 2016 12:33 pm GMT

Affiliate marketing software provider NetRefer has extended its long-running partnership with London-listed betting and gaming operator Paddy Power Betfair.

NetRefer has been providing its affiliate services to Paddy Power since 2007, and will continue to empower the operator, newly merged with Betfair, with its Unified Performance Marketing platform.

The platform is an automated marketing solution delivering a complete unified view on the performance marketing ecosystem.

Using NetRefer’s latest technology, it caters for the automation of the whole affiliate [...]

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