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Perform secures media distribution rights for UK basketball league

30th September 2016 6:16 am GMT
Basketball

The British Basketball League (BBL), the UK’s leading basketball competition, has awarded a six-year contract to Perform to distribute and sell all its global media-related rights.

Perform will manage the broadcast and digital rights for all BBL games, including exclusive streaming and data rights for its Watch&Bet and RunningBall products.

This will see all 242 games of the 2016-17 BBL season streamed live worldwide on Watch&Bet, with a selection of the highest-profile [...]

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