Exclusive licensing rights to Pan Am brand will create new omnichannel games based on the iconic airline
Brightstar Lottery has agreed an exclusive licensing deal to develop and distribute lottery games based on iconic American airline Pan Am.
The five-year agreement with Pan American World Airways will see Brightstar develop omnichannel lottery games worldwide, including instant tickets, draw-based games, and iLottery games.
“Pan Am is one of the most recognizable names in travel, and we’re excited to partner with Brightstar to bring our brand to the lottery category,” said Craig Carter, CEO of Pan Am Global Holdings. “Through this partnership, players will have new opportunities to engage with the Pan Am brand through games and promotions inspired by our legacy of connecting people, places, and cultures around the world.”
Matthew Whalen, Brightstar senior vice president of Global Instant Ticket Services, commented: “Pan Am is a globally recognized brand that has inspired generations to see the world, and Brightstar is excited to translate that enduring legacy into compelling experiences for lottery players to enjoy.
“Through this partnership, players will have access to engaging lottery offerings and unique second-chance promotions inspired by the Pan Am brand, including customized travel packages, VIP access, and white-glove journeys tailored to a range of destinations and budgets.”
Originally established in 1927, Pan Am was one of the world’s most recognized airlines for most of the 20th century until its dissolution in 1991.
Shares in Brightstar Lottery plc. (NYSE:BRSL) closed 4.02 per cent lower at $9.56 per share in New York Wednesday.