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Betway invests in eSports team through new sponsorship deal

3rd October 2016 6:38 am GMT

Betway has strengthened its ties to eSports with a six-figure deal to sponsor Swedish professional team Ninjas in Pyjamas (NiP).

Having been one of the first operators to launch a dedicated eSports microsite in 2015, Betway now claims to be the first UK-focused operator to directly invest in a professional eSports organisation.

Its deal with NiP sees Betway take ownership of the rights for the team's content, gain full player access and benefit from brand placement on team [...]

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