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Ikibu launches new Income Access-powered affiliate programme

27th October 2016 6:18 am GMT

Malta-licensed operator Ikibu Casino has launched a new affiliate marketing programme powered by software from digital marketing specialist Income Access.

Launched last month on the Fast Track platform and Gaming Innovation Group's iGaming Cloud (iGC), Ikibu offers a story-driven approach to online casino in order to develop player loyalty and aid retention.

Players are transported to the island of Ikibu, playing their way through games from providers such as NetEnt and Microgaming to progress collecting in-game virtual currency [...]

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