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Playtech incentivises licensees to promote games with new awards

11th November 2016 8:33 am GMT
Playtech

Playtech is looking to encourage its clients to put more effort into marketing its products with the launch of a new quarterly awards scheme for licensees.

The solutions giant describes the award as a way to reward licensees for promoting its games and products, with a view to encouraging closer collaboration on such campaigns, and use of the supplier's marketing solutions.

It has awarded the inaugural gong to Gibraltar-licensed operator Mansion Group [...]

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