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NetRefer launches new PMI marketing optimisation solution

17th January 2017 7:35 am GMT

Affiliate solutions provider NetRefer has rolled out Performance Marketing Intelligence (PMI), a new marketing optimisation product designed to help operators identify and react to customer trends.

The PMI product provides what NetRefer describes as self-service intelligence, picking out new trends as and when they appear so that operators can react quickly to drive traffic and customer spending.

It was built by NetRefer's in-house team of data scientists using machine-learning models and industry [...]

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