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Income Access to enhance affiliate ad technology with Fresh8 Gaming

1st February 2017 6:42 am GMT

Paysafe Group-owned Income Access has partnered advertising solutions provider Fresh8 Gaming to enhance the affiliate programmes of sportsbooks integrated with the digital marketing specialist's software.

The deal will see Fresh 8's contextual and personalised ad-technology used by Income Access-integrated affiliates to serve players fully automated, real-time sports betting ads.

Fresh8's dynamic ads will be available in 12 different languages, initially covering 13 different sports and 35 markets, with operators able to leverage 384 ad template variations for [...]

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