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Home wins GVC media deal to manage Foxy brand’s UK re-launch

13th February 2017 6:25 am GMT

UK-based integrated marketing agency Home has won a £5m media buying and planning account to manage GVC’s Foxy brand re-launch in the UK next month.

It is part of a wider revamp of Foxy’s bingo and casino brands, which last week saw the operator outsource its affiliate marketing to ActiveWin Media.

Home will manage Foxy’s TV and video on-demand re-launch in the UK in March to drive brand and acquisition metrics, coinciding with a creative refresh of [...]

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