Mobile casino operator Fruity King, the brand operated by IGT subsidiary Probability, has come under fire from the UK’s Advertising Standards Authority for a promoted post on Twitter which was deemed likely to cause “serious and widespread” offence.

The tweet was shared in April and featured text that stated: “Arsene Whinger has suffered more abuse from Arsenal fans over the last 9 years than a Yemeni child slave in Saudi Arabia. FA-Cup".

The complainant objected to the use of an analogy relating to international child abuse with football, and challenged whether the ad was offensive.

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