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Romania’s BaumBet brings in Beehive to aid omni-channel marketing

8th March 2017 6:04 am GMT

Romania's BaumBet has signed a deal with digital marketing specialist Beehive to boost its presence in the country's recently re-regulated online gaming market.

BaumBet is an established retail gaming brand in Romania and has begun to ramp up its online presence following the passage of new iGaming legislation in 2016.

The agreement with Beehive will see it use the marketing service provider's platform and data-driven solution to analyse, optimise and monetise players across all channels.

"The Romanian gaming market is thriving [...]

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