Login/Register
NetEnt
NetEnt
Solitics
BigTimeGaming

SkyBet.it partners Betgenius to increase customer retention

14th March 2017 6:26 am GMT

Sky Betting & Gaming’s Italian-facing brand SkyBet.it is aiming to boost player engagement and cut acquisition costs through a new deal with sports betting solutions provider Betgenius.

The digital marketing partnership will see the operator offer a contextual advertising experience via its sports broadcasting partner Sky Sport Italia.

For the first time, visitors to the Sky Sport Italia site will be presented with customised betting suggestions offered by SkyBet.it based on content they are viewing across the site’s [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login

Skywind
Greentube
EveryMatrix
Pragmatic Play
Playtech
Solitics