GVC Holdings' bwin brand has been named a Champion Partner of leading German football team Borussia Dortmund.
The operator and the eight-time Bundesliga champions have agreed a four-year partnership that runs until the end of the 2020-21 season.
This will see bwin's branding appear on LED advertising hoardings, interview backdrops and ‘cam carpets’ (virtual ads that appear over match footage) at the club's Westfalenstadion stadium, with odds on the team's matches made available through its app and [...]
