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ASA bans TV ad for online casino operator 21.co.uk

5th July 2017 8:16 am GMT
Advertising Standards Authority

The UK’s Advertising Standards Authority (ASA) has banned a TV ad for online casino operator 21.co.uk which was found to over-emphasise the role of strategy and portrayed gambling in a context of toughness.

The TV ad was seen in March earlier this year and featured a man in a tuxedo sitting at a blackjack table. A voice-over stated: “His heart is pounding. His body is still. He shuffles his chips as he thinks. Heart versus head. [...]

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