Euroleague Basketball has named daily fantasy sports operator DraftKings as its official fantasy partner.
The agreement will see DraftKings develop a variety of fantasy-products based on Euroleague's two leading competitions, the Turkish Airlines sponsored EuroLeague and 7DAYS EuroCup.
The existing EuroLeague Fantasy Challenge game, which launched in 2003, has gone on to attract more than one million teams, with the league expecting the revamped DraftKings offering to prove even more popular with basketball fans.
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