Red Tiger
Red Tiger

BetStars brings in Fresh8 for personalised advertising push

21st July 2017 6:50 am GMT

PokerStars' sports betting brand BetStars has partnered programmatic marketing specialist Fresh8 to target customers with personalised adverts.

Initially focused on the UK market, before being rolled out across Europe, Fresh8's technology will be used to deliver content targeted to a users' particular needs and interest.

It is powered by a proprietary intelligent ad tech platform, which connects content to related terms on a web page, then combines this with betting data and [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.


Already a subscriber or registered user? Login

Pragmatic Play
Oryx Gaming
Skywind Group