Marketing News

Australian sports betting platform provider Favourit has relaunched its affiliate programme in partnership with digital marketing service supplier Income Access, as it looks to drive traffic to its new casino offering.

Favourit, whose core product is a sports betting product complemented by a number of social features, has recently launched a new online casino, the first major move by the company since it was acquired by Celsius Coal, a company formerly active in the mining sector, in October last year.

The casino features content from Microgaming and NetEnt, offering a range of slot games alongside table games and poker variants. In order to promote the launch Favourit is offering to match players’ first deposits of up to €200, while offering to match new sportsbook deposits up to €100m.

The new affiliate programme will support this launch, integrating Income Access’ affiliate management software and Ad Serving tool, with its existing affiliate management team retaining control of the product.

Favourit first launched in 2012, and has since secured licences from the UK Gambling Commission and Malta Gaming Authority.

Alongside a wide range of pre-match and in-play betting markets, it offers players social feeds and detailed insights of betting trends and punter sentiment to help inform users’ bets.

“We’re strongly focused on offering players the best possible experience,” Favourit digital marketing manager Stefan Berak said.

“We recognise that our affiliate partners play a very important role in our continued growth, and through our technology partnership with Income Access we’ll offer them a world-class affiliate programme.”

“We’re excited that Favourit has chosen to adopt our software solution for their affiliate programme,” Income Access founder and CEO Nicky Senyard added. “With its focus on social feeds and betting insights, Favourit is far more than a standard sportsbook, and affiliates will enjoy many advantages from partnering with this cutting-edge brand.”