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ASA bans two misleading 888ladies.com TV ads

19th May 2010 8:52 am GMT

The UK Advertising Standards Authority has upheld a complaint against two television advertisements for 888's online bingo site 888ladies.com which were judged to have been misleading by exaggerating the value of the cash prize actually awarded to winners.

The first 10-second TV ad showed a woman alone in her bedroom screaming "I won" and jumping up and down in excitement. A voice-over said: "Simply play bingo and you could win loads of [...]

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