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Eurosport signs up bwin as sponsor of Bundesliga coverage

29th September 2017 8:50 am GMT

GVC Holdings' bwin brand will sponsor coverage of Bundesliga games for pan-European sports network Eurosport throughout the 2017-18 season.

The deal has been agreed between bwin and Discovery Networks Deutschland, a subsidiary of Eurosport owner Discovery Communications, and will see the operator serve as the main sponsor of live Bundesliga matches on Friday, Sunday and Monday evening broadcasts.

It will also sponsor coverage of relegation playoff games for the Bundesliga and 2.Bundesliga.

bwin's branding will be featured in live match transmissions, [...]

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