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ASA cracks down on free bets and bonus advertising in the UK

14th February 2018 12:43 pm GMT

The UK Committees of Advertising Practice (CAP) has set out tougher standards for gambling advertising to better protect players from harm and ensure operators promote their services responsibly.

CAP, which regulates non-broadcast marketing communications and is the sister organisation of the Advertising Standards Authority (ASA), aims to curb ads' appeal to problem gamblers and tighten conditions under which free bets and bonuses are offered.

It has introduced a number of new standards for free bets and bonus advertising, [...]

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