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Gambling ads on British TV to feature more prominent responsible gambling messaging

23rd March 2018 10:29 am GMT

The Industry Code for Socially Responsible Advertising in the UK has been updated to require gambling operators to feature a responsible gambling message throughout the duration of a TV ad.

As of June this year all gambling advertising on British television must show a responsible gambling message or a reference to the Responsible Gambling Trust's begambleaware.org support service for the duration of ads.

The new rule from the Industry Group for Responsible Gambling expands on the [...]

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