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Television ad for Kwiff mobile betting app banned by UK’s ASA

3rd May 2018 6:05 am GMT
Advertising Standards Authority

The UK Advertising Standards Authority (ASA) has banned a television ad for mobile betting operator Kwiff for misleading consumers with a simplified version of a football bet.

Seen last December, the TV ad stated: “Kwiff, the betting app where every time you place a bet, your odds might get Kwiffed. But how does kwiff work? You’re placing a bet with normal odds, and suddenly your odds might get supercharged … Like Adam from Clitheroe. He placed a bet [...]

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