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European handball aims for new audience with Infront and Perform partnership

30th May 2018 6:44 am GMT

The European Handball Federation (EHF) has signed its biggest media and marketing partnership to date wit a ten-year agreement with Infront Sports & Media and Perform Group.

The ten-year agreement covers all club competitions, including the EHF Champions League, from the start of the 2020/21 season through to 2029/30. It was signed ahead of the final matches of the VELUX EHF Champions League season in Cologne on Sunday, and is worth as estimated €500m to €600m.

The EHF said that [...]

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