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Playtech partners Thunderbite to help licensees boost player engagement

27th June 2018 5:56 am GMT
Playtech

London-listed gaming solutions giant Playtech has partnered Thunderbite to integrate the customer engagement specialist’s in-game promotional tools with its IMS player management platform.

Through a direct integration with IMS, operators will be able take advantage of Thunderbite’s data-driven engagement platform to build personalised player journeys.

Playtech said that Thunderbite’s portfolio of promotional tools will provide its licensees with a variety of ways to turn bonus awards into additional individual games, such as memory games, code breakers, scratch [...]

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