Gibraltar-based online betting and gaming operator BetVictor has launched its Real-Time Automated Marketing Platform (RAMP), enabling the company to target customers with relevant and personalised content.
BetVictor describes RAMP as the first solution of its kind in the iGaming sector which uses real-time customer data and behavioural trends to send consumers personalised campaigns through email, text, push notification and other channels.
By analysing trends and data, BetVictor says that it can now create cross-channel campaigns in a range of [...]
