The agreement in Germany marks Aristocrat Interactive’s 19th deal in Europe
Aristocrat Interactive has expanded its partnership with ZEAL Network’s Lotto24 brand to launch its content in all 16 German states.
Building on a three-year relationship, the latest deal will see content from Aristocrat’s NeoGames Studio introduced to German players at scale for the first time.
ZEAL plans to launch approximately 10 to 12 new games annually from the NeoGames Studio portfolio.
“We are the provider that empowers operators to realise their full digital potential,” said Aida Bachner, senior director, EMEA and LatAm business and customer development at Aristocrat Interactive. “This expansion reflects the strength of our relationship with ZEAL and our shared focus on delivering innovative, high-quality content that today’s players expect.”
ZEAL vice president games Alex Green added: “Together with Aristocrat Interactive, we are expanding our digital games offering with premium content tailored for the German market. The addition of NeoGames Studio’s portfolio supports our ambition to continuously deliver innovative, entertaining and responsible gaming experiences to LOTTO24 players nationwide.”
Shares in Aristocrat Interactive parent Aristocrat Leisure Ltd (ASX:ALL) closed 0.93 per cent lower at A$49.81 per share in Sydney Thursday.