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bwin signs betting partnership in Germany with FC Cologne

14th August 2018 7:15 am GMT

GVC-owned betting brand bwin has signed an exclusive three-year betting partnership with German second division football club FC Cologne.

The initial partnership runs for three years until the end of the 2. Bundesliga 2020/2021 season, with bwin benefiting from brand exposure on TV via three channels that hold broadcast rights to the league.

In addition, the agreement includes comprehensive integration with the club’s website, app and other digital channels, while bwin will also enjoy hospitality and branded content rights.

Tailor-made [...]

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