bwin expands German football roster with three new partnerships

17th August 2018 6:10 am GMT

GVC-owned sports betting brand bwin has expanded its sponsorship activities in the German football league with new agreements with three clubs in the 2. Bundesliga division.

bwin will serve as the exclusive betting partner of FC St Pauli, Union Berlin and Dynamo Dresden through to the end of the 2020/21 season.

The operator will benefit from brand exposure on stadium advertising boards at all three clubs, as well branding on club websites and social media channels. It [...]