Gibraltar-based lottery betting specialist Lottoland has been reprimanded by the UK's Advertising Standards Authority (ASA) for a radio ad which misleadingly implied that participants would be playing in a lottery rather than a gambling game.

The radio ad was heard on September 27th last year and featured a voice-over that stated: "Chimp can't believe it. At Lottoland the EuroMillions still costs just £2. Not £2.50. This Friday's jackpot 100 million. So with Lottoland you can win the big jackpot for less. Download the app or go to lottoland.co.uk and get your first bet free."

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