Gibraltar-based lottery betting specialist Lottoland has been reprimanded by the UK's Advertising Standards Authority (ASA) for a radio ad which misleadingly implied that participants would be playing in a lottery rather than a gambling game.

The radio ad was heard on September 27th last year and featured a voice-over that stated: "Chimp can't believe it. At Lottoland the EuroMillions still costs just £2. Not £2.50. This Friday's jackpot 100 million. So with Lottoland you can win the big jackpot for less. Download the app or go to and get your first bet free."

Premium subscribers continue here to the full article.


GIQ Magazine Digital Edition