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Annexio unleashes TV star Keith Lemon to front first LottoGo ad campaign

4th October 2018 9:58 am GMT

UK lottery betting operator Annexio is launching a new television advertising campaign for its LottoGo.com brand with popular UK television personality Keith Lemon.

The launch of the LottoGo.com campaign follows its rebranding from World Lottery Club in June.

Annexio chief executive officer Tom Brodie told Gaming Intelligence: “We wanted the brand to be cheeky, fun, engaging and exciting. Keith is all those things.”

Lemon is the alter-ego of comedian Leigh Francis. He has signed an exclusive two-year deal [...]

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