Following the launch of its online gaming offering earlier this year, the Belgian National Lottery has entered in to a one season sponsorship deal with Belgian first division football club Standard Liege, with the lottery's online brand e-lotto.be appearing on first team jerseys for the duration of the 2010/11 season.
This is the first shirt sponsorship deal of its type for the National Lottery and focuses exclusively on the company's online brand e-lotto.be, which the company [...]
