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ASA rules against Camelot scratchcard ad near school

21st November 2018 8:11 am GMT
Advertising Standards Authority

UK National Lottery operator Camelot has revised its ad placement process after falling foul of the Advertising Standards Authority (ASA) for a scratchcard ad placed outside a school gate.

The ad was seen in May by an individual who complained to the ASA that the ad appeared to be aimed at children under the age of 16.

It featured a rainbow design with the text: "Scratch and See … Top prize £50,000 Lucky Fortune … 7 CHANCES [...]

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