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France’s PSG signs first Asian betting partnership with LoveBet

23rd November 2018 6:01 am GMT

Asian-facing online betting operator LoveBet has signed a two-year deal to serve as the official Asian betting partner of French football club Paris Saint-Germain (PSG).

The agreement leverages the Parisian club's increasing popularity in Asia and gives LoveBet prominent brand exposure at the club's Parc des Princes stadium using Digital Overlay technology, which serves geo-targeted ads on led screens around the pitch according to a broadcaster's audience.

“We are delighted to welcome LoveBet as the club's first ever official Asian betting partner,” [...]

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