There are growing calls in some of the world's largest gambling markets to reduce the level of advertising, or ban gambling advertising completely. Gaming Intelligence examines the issue to see if gambling companies are being unfairly singled out for scrutiny.

Earlier this month the Australian government introduced a package of media reforms that ban gambling companies from advertising around televised sporting events before 8:30pm. This came after the deputy premier and attorney general of the state of South Australia, John Rau, led calls to impose much stricter restrictions on gambling advertising at a national level, describing gambling as "a growing social menace".

The deputy premier's stance appears to be influenced by an unspecified report which he says shows that up to 70 per cent of Australian children gamble at least once a year and that some teenagers have accumulated gambling debts of up to AUD$30,000.

In the United States, daily fantasy sports operators FanDuel and DraftKings have been buried under an avalanche of state-by-state regulations, simply because their aggressive advertising led to a major public outcry.

In the United Kingdom, the Competition and Markets Authority, working with the Gambling Commission, is carrying out an investigation into gambling advertising terms and conditions to determine whether gambling operators are treating their customers fairly.

The investigation was launched following consumer complaints over issues such as operators cancelling bets, altering odds after bets have been accepted, and offering misleading sign-up promotions.

Then there are the ever more powerful anti-gambling campaigners, such as the UK's Campaign for Fairer Gambling, which wants to see all advertising banned.

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