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Income Access powers new affiliate programme for Ladbrokes Belgium

4th February 2019 6:13 am GMT

Paysafe Group’s digital marketing division Income Access has launched a new affiliate programme for Ladbrokes Belgium.

The launch for Ladbrokes Belgium, the Brussels-headquartered sports betting subsidiary of GVC-owned Ladbrokes Coral, follows a recent partnership between Income Access and Ladbrokes Coral’s UK-facing brands last month.

The Belgian sportsbook’s new programme will be overseen by Ladbrokes Belgium’s in-house affiliate managers.

Income Access’ Ad Serving tool will allow the affiliate team to segment campaigns according [...]

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