One of music’s most celebrated global artists inspires new casino game, which will hit casino floors next year
IGT has given G2E attendees a first look at its newest casino game that draws on the legacy of British rock band Queen.
The new video slot has been developed in collaboration with Queen licensor Ceremony of Roses, a subsidiary of Sony Music Entertainment, and will debut on casino floors next year on IGT’s new Summit75 cabinet.
“Queen is one of the rare bands with truly global reach and lasting, cross-generational appeal, making it a powerful brand for IGT to bring to casino floors,” said IGT CEO Hector Fernandez. “With Queen Video Slots, our talented studio teams tapped their passion for Queen’s music and legacy to create a high-impact game that quickly captivates music fans and slot players.
“The game also reflects the kind of standout content that is anchoring IGT’s transformation and helping us create more magnetic gaming experiences.”
The new game features four content-rich bonuses, six jackpots, ten chart-topping Queen hits including We are the Champions, Bohemian Rhapsody, Don’t Stop Me Now, and a mix of photos and videos of all four original Queen band members.
“Developing Queen Video Slots was an exciting opportunity for IGT’s studio talent to transform one of the world’s most celebrated music legacies into a dynamic gaming experience,” said Jamie Knight, IGT incoming chief studios officer. “From the music and imagery to the pacing of the bonuses, every creative choice was designed to immerse players in the energy of Queen.
“The Summit75 cabinet amplifies that experience with a powerful presentation that makes the game feel vibrant, cinematic and highly engaging.”
IGT also unveiled its new brand identity this week at G2E in Las Vegas, built on the principles of being “fluid, frictionless and magnetic.”
“At G2E, our customers will see and feel the IGT transformation story in motion,” said Fernandez. “Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward. We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance.”