GVC-owned online betting operator Neds has been unveiled as the new co-sponsor of Australian rules football club Brisbane Lions.
The partnership will see the Neds brand feature on the front of the Lions’ home shirts, and the back of their away shirts throughout the current Australian Football League (AFL) season, which begins on Saturday.
Neds, which was acquired by GVC last November for AUD$68m, joins Oaks Hotels & Resorts as co-major partners [...]
