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Sky Betting and Gaming to Reduce Fraud with iovation

26th January 2010 9:11 am GMT

Sky Betting and Gaming, the gaming division of British Sky Broadcasting (BSkyB), has selected iovation, the company which pioneered the use of device reputation to prevent online fraud and abuse, in order to minimise charge-backs and maintain compliance across its portfolio of online gaming sites including Sky Bet, Sky Poker, Sky Vegas and Sky Bingo.

According to iovation, its device reputation service will help Sky Betting and Gaming increase profits through reduced fraud loss, as well [...]

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