Casino games specialist NetEnt has partnered marketing technology supplier Ve Global to launch a new media buying services for iGaming operators.

The companies will collaborate on the development of a new media-buying platform which promises to help operators reduce player acquisition costs and improve retention through audience intelligence and behavioral insights.

This will see Ve's proprietary Demand Side Platform combined with NetEnt's statistical insights, giving clients more control over acquisition campaigns and the ability to continuously optimise ads, ensuring they are relevant to the target consumer.

All data insight on the platform will be completely anonymous to protect customers' personal information and comply with data protection regulations.

"The partnership between NetEnt and Ve Global is about combining a leading media buying desk platform with a unique source of iGaming data, to serve a demand from international casino operators," NetEnt managing director and chief of European market operations Enrico Bradamante explained.

"We look forward to continue helping our customers stay ahead of the competition by offering a solution for more efficient marketing."

Oslo-listed iGaming operator and supplier Gaming Innovation Group (GIG) has become the first of NetEnt's existing customers to sign up for the new solution.

The media buying solution will officially launch early in 2018, with beta clients on-boarded towards the end of this year, starting with GIG.

Shares in NetEnt AB (Co.Data) (STO:NET-B) were trading down 0.92 per cent at SEK64.55 per share in Stockholm Monday morning.