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NetEnt partners Ve Global for new media buying service

16th October 2017 9:34 am GMT

Casino games specialist NetEnt has partnered marketing technology supplier Ve Global to launch a new media buying services for iGaming operators.

The companies will collaborate on the development of a new media-buying platform which promises to help operators reduce player acquisition costs and improve retention through audience intelligence and behavioral insights.

This will see Ve's proprietary Demand Side Platform combined with NetEnt's statistical insights, giving clients more control over acquisition campaigns and the ability to continuously optimise ads, ensuring [...]

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