Betsson takes to the F1 grid with Alfa Romeo

Stockholm-listed gaming operator Betsson has been unveiled as the new exclusive Official European Betting Partner of Alfa Romeo Racing, ahead of this weekend’s Spanish F1 Grand Prix at the Circuit de Barcelona-Catalunya.

The partnership runs until the end of the current Formula 1 season as a multi-brand deal featuring Betsson’s Betsafe, Betsson and StarCasinò brands, among others.

It kicks off with the Betsafe brand appearing on the Alfa Romeo Racing Car at this weekend’s GP in Barcelona.

“Betsson compete in a playing field where you are constantly challenged, where the competition tries as hard as you do to win and to be the best in the world,” said Frédéric Vasseur, Team Principal of Alfa Romeo Racing and CEO of Sauber Motorsport AG.

“That is very similar to what we’re trying to achieve at Alfa Romeo Racing. We are confident that we will have a successful collaboration which will support us in our mission of fighting for ambitious results in 2019.”

Jesper Svensson, chief executive of Betsson Group, commented: “Betsson Group has a long history in racing, it’s part of our DNA and we are absolutely delighted to have progressed this deal to take our spot on the Formula One starting grid with Alfa Romeo Racing.

“We are hugely impressed with the team and can’t wait to be working with them. We wish Kimi, Antonio and the entire team all the very best for a successful 2019 and are looking forward to being involved in supporting the team to achieve huge success.”

Shares in Betsson AB (STO:BETS-B) were trading up 1.8 per cent at SEK64.64 per share on the news in Stockholm Friday.