The event is the first in a new global series bringing immersive motorsport experiences directly to fans in key Allwyn markets
Allwyn and McLaren Racing are bringing Formula 1 closer to fans through a new global series of events, beginning in Athens in early October.
Allwyn x McLaren Racing: Live in Athens takes place on October 3rd, and will be the first in a global series of events designed to create immersive motorsport experiences for fans.
Allwyn will host the reigning Formula 1 World Constructors’ Champions at a live showrun outside of the Olympic Athletic Center of Athens (OAKA).
Thousands of fans will have the chance to see the 2025 Formula 1 World Constructors’ Championship-winning car, and Ayrton Senna’s legendary McLaren MP4/6 Formula 1 car, roar through OAKA on a bespoke track.
Fans will also get to enjoy watching the two-time World Champion Mika Häkkinen, who won his titles with McLaren, behind the wheel once again.
There will also be Former F1 drivers and talent in attendance, alongside modern and heritage show cars on display, as well as unique fan zone and entertainment experiences.
“Launching this global event series in Athens is a major milestone for our partnership with McLaren Racing,” said Allwyn chief officer global partnerships Pavel Turek. “At Allwyn, we are always looking to bring more – whether that’s more unforgettable moments or more fans closer to the sports and entertainment they love.
“Bringing more speed, thrills and excitement to this iconic sporting location is the perfect way to introduce our international event platform and entertain more fans around the world.”
Allwyn Hellas chairman and CEO Jan Karas commented: “We are incredibly proud to bring an event of this scale to Athens. We’re expecting to welcome thousands of fans in October, which will make Allwyn x McLaren Racing: Live in Athens one of the largest motorsport fan experiences ever held in Greece.
“This demonstrates our commitment to delivering world-class entertainment and unforgettable experiences to our customers and Greek motorsport fans.”
McLaren Racing chief marketing officer Louise McEwen said: “Our fans are at the heart of everything we do at McLaren Racing, and while not everyone can experience a Grand Prix weekend in person, we’re always looking for ways to bring the team closer to them. We’re excited to partner with Allwyn to bring this unique event to Athens and connect with our passionate and growing fan community in Greece.”
Shares in Allwyn AG (ATH:ALWN) were trading marginally higher by 0.43 per cent at €14.16 per share in Athens earlier Monday.