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Betfair Launches First TV Widget Betting Application

7th January 2010 8:31 am GMT

Looking to benefit from the emerging Internet-connected TV platform, online betting exchange Betfair has launched the first betting application for TV's running the Yahoo! TV Widget Engine, an applications platform which allows users to interact with Internet content and services that compliment and enhance the traditional TV viewing experience.

Betfair has created a specialist interactive TV team to lead innovation of this TV technology. The Yahoo! Widget Engine is based on the popular Konfabulator widget platform [...]

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