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Rush Street Gaming to rebrand SugarHouse Casino as Rivers Casino

13th June 2019 9:42 am GMT

Philadelphia’s SugarHouse Casino will rebrand as Rivers Casino Philadelphia to bring it in line with Rush Street Gaming’s other Rivers-branded casinos in Pennsylvania, Illinois and New York.

The rebranding will coincide with upgrades scheduled for later this year, including the launch of a new state-of-the-art permanent sportsbook and an online casino to complement the land-based operation.

Rush Street Gaming said that the rebranding will enable its marketing to promote one Rivers Casino brand across multiple markets and channels, [...]

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