The UK Advertising Standards Authority has banned an advertisement for an online casino brand operated by white label solutions provider ProgressPlay, which it deemed to be derogatory towards women.

The promoted tweet, an ad for Fruity King Casino seen in September, was found in breach of CAP Code Rule 4.1, relating to harm and offence. It featured an image of the presenters of popular daytime talk show Loose Women in swimwear and the text: "You can put lipstick on a pig, but it's still a pig. #LooseWomen18."

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