Eastern Europe-facing retail and online betting operator Parimatch has unveiled American former professional boxer Mike Tyson as its new brand ambassador.
Tyson has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former heavyweight champion feature in Parimatch’s advertising campaign, marketing materials and consumer brand activations.
“Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly [...]
