Stockholm-listed gaming operator Betsson has agreed a new multi-year sponsorship deal with the Svenska Hockey League (SHL).
Betsson first sponsored the Swedish ice hockey league last season and has now signed a new three-year agreement to serve as the league’s main sponsor and exclusive betting partner.
Betsson said the new agreement will deepen cooperation with the league and strengthen the hockey experience for fans, adding to the financial support that the league’s 14 clubs receive, as well [...]
