Advertising News


Kindred signs up to Sportradar’s ad:s solution

Sportradar has signed Kindred Group as the latest operator to utilise its ad:s multi-channel performance marketing platform.

The ad:s paid social advertising solution will enable Kindred to target and acquire customers on Facebook and Instagram for three of its flagship brands - 32Red, Unibet and VladCasino.

“Sportradar has enjoyed a productive partnership [...]

2 mins read

Nigeria promotes online gambling licenses

Nigeria’s National Lottery Regulatory Commission (NLRC) is looking to attract offshore online betting and gaming operators to the country after winning a long-running battle for authority over licensing.

The National Lottery Regulatory Commission and state authorities such as the Lagos State Lotteries Board each previously claimed authority over licensing and taxation, [...]

1 min read

Australian free-to-air TV networks breach gambling advertising rules

The Australian Communications and Media Authority (ACMA) has issued a warning to Australian commercial free-to-air television networks, Seven Network and Nine Network, for breaching gambling advertising rules.

An ACMA investigation found that throughout July and August 2021, Seven aired 49 betting promotions during its Olympic coverage on its Sydney, Melbourne, Brisbane, [...]

1 min read

Greenwood Gaming agrees new Philadelphia 76ers partnership

Greenwood Gaming, the parent company of Parx Casino and betPARX, has extended its partnership with the NBA’s Philadelphia 76ers.

The extended partnership designates Parx Casino and betPARX as official banner partners of the Philadelphia 76ers, with Parx Casino named as the official local casino of the 76ers and betPARX as the [...]

2 mins read

BetUK agrees three-year UK horse racing sponsorship

LeoVegas Group’s BetUK brand has entered into a multi-year sponsorship deal with Arena Racing Company (ARC).

The agreement will see BetUK advertised at all races across ARC’s All-Weather Championships, and on TV via branding during ITV and Sky Racing broadcasts.

The brand will also benefit from naming rights to races across the [...]

2 mins read
Oslo Norway

Unibet to “passively accept” customers from Norway

Kindred Group subsidiary Trannel and the Norwegian Lottery Authority have agreed a compromise that will see Kindred brands such as Unibet continue to serve Norwegian customers on a more restricted basis.

Kindred will continue to serve its existing customers in Norway but will not accept new players or conduct any marketing [...]

3 mins read

Prophet Exchange partners NHL’s Columbus Blue Jackets to enter Ohio

Sports betting exchange operator Prophet is planning to enter Ohio next year through an agreement with the NHL’s Columbus Blue Jackets.

After debuting its betting exchange platform in New Jersey in August, Prophet Exchange aims to launch in the Buckeye State during the first half of 2023.

“After our hugely successful debut [...]

2 mins read

Entain teams up with AHA to promote digital brands in New South Wales

Entain has agreed a marketing partnership with the Australian Hotels Association (AHA) NSW to promote its digital sports betting brands in pubs in New South Wales.

The partnership will give AHA NSW members a new revenue stream while respecting Tabcorp’s exclusivity in retail wagering.

“The reasons for this new partnership are simple,” [...]

3 mins read

Sportium agrees LatAm betting partnership with Manchester City

Cirsa Group-owned sports betting operator Sportium has become an official betting partner in Latin America for English Premier League champions Manchester City.

The new regional partnership will see Sportium benefit from branding across the club’s digital assets and in the Etihad stadium, while Sportium and Manchester City will also create joint [...]

2 mins read

Netherlands online gambling revenue stable as licensees increase

The Netherlands’ regulated online gambling market generated gross gaming revenue of €569.7m in the first seven months of this year, with the three largest operators holding 60-70 per cent market share.

The latest data from Dutch gambling regulator Kansspelautoriteit (KSA) shows that monthly gross gaming revenue (GGR) has remained stable at [...]

1 min read

Parimatch adds Newcastle United to English Premier League roster

Online betting and gaming operator Parimatch has agreed its fourth deal in the English Premier League after adding Newcastle United to its roster of betting partners.

Newcastle United joins Leicester City, Chelsea, and Aston Villa as Parimatch betting partners, with the operator’s agreement with Villa recently extended for another season.

“Each partnership [...]

2 mins read

Fitzdares becomes official UK betting partner of Fulham FC

UK bookmaker Fitzdares has become an official betting partner of London-based Premier League football club Fulham FC. 

Based in Mayfair, Fitzdares is one of the UK's oldest bookmakers and has been taking bets since 1882, while Fulham was formed in 1879.

“This partnership has its roots in the 19th Century and we are [...]

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