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Betsson expands LatAm sponsorship portfolio with Colo Colo deal

Stockholm-listed betting and gaming operator Betsson is expanding its visibility in South America through a new sponsorship deal with leading Chilean football club Colo Colo.

The agreement initially covers the 2022 season and will see Betsson's logo feature on Colo Colo's jersey sleeves. 

“In our drive of expanding in the region, we [...]

3 mins read

Caesars Sportsbook partners Michigan State Athletics

Caesars Entertainment has agreed a multi-year partnership for Caesars Sportsbook to serve as the official and exclusive sports betting and iGaming partner of Michigan State University (MSU) Athletics.

The partnership includes broadcast and digital content across MSU athletics, TV-visible signage across basketball, football and hockey, as well as naming rights for [...]

3 mins read

888poker signs Chris Eubank Jr as cultural ambassador

London-listed betting and gaming operator 888 Holdings has appointed British professional boxer Chris Eubank Jr as cultural ambassador for its 888poker brand.

Celebrating its 20th anniversary year, 888poker will host various events throughout 2022, including a series of player-focused events with Eubank Jr, the former two-time IBO-super middleweight world champion and [...]

3 mins read

BetPlay named official betting partner of the NBA in Colombia

Corredor Empresarial’s BetPlay brand has been unveiled as the new official betting partner of the National Basketball Association (NBA) in Colombia.

The agreement will see BetPlay and the NBA collaborate to provide gaming experiences and content for the nation's NBA fans across BetPlay’s retail and online offerings. 

BetPlay will also be featured [...]

2 mins read

FanDuel extends betting partnership with PGA Tour

Flutter Entertainment’s FanDuel brand has secured a three-year extension to continue to serve as an official betting operator of the PGA Tour through to the end of 2024.

The extension of the content and marketing relationship will allow FanDuel and the PGA Tour to collaborate on odds-based content delivery to fans [...]

2 mins read

888sport enters German football sponsorship market

London-listed 888 Holdings has signed its first sponsorship deal in the German Bundesliga, with its 888sport brand serving as an official partner of RB Leipzig. 

The agreement will run until at least 2023 and will see 888sport benefit from TV-relevant advertising, including Cam Carpets next to the goals and LED-board animations, [...]

2 mins read

PointsBet Canada teams up with the NHL Alumni Association

Sydney-listed betting and gaming operator PointsBet has joined the NHL Alumni Association (NHLAA) as its exclusive sports betting partner in Canada and official partner in the United States. 

The multi-year deal provides PointsBet Canada with marketing and licensing rights to the NHLAA, as well as access to NHL Alumni across North America.

"The NHL Alumni Association [...]

3 mins read
FanDuel sportsbook

FanDuel named official sports betting partner of Buffalo Bills

Flutter Entertainment’s FanDuel Group has penned a multi year sports betting partnership with the NFL's Buffalo Bills. 

FanDuel will serve as the official mobile sports betting partner of the Buffalo Bills and gains access to official Bills marks and logos for marketing purposes, as well as in-game branding and activations at [...]

2 mins read

SaharaBets agrees sports betting partnership with Arizona Coyotes

Arizona-licensed sports betting operator SaharaBets has entered into an official sports betting partnership with the NHL's Arizona Coyotes. 

Meruelo Gaming, an affiliate of the SAHARA Las Vegas and Grand Sierra Resort casino venues in Reno, has agreed its first betting partnership ahead of next week's launch of SaharaBets in Arizona's regulated [...]

2 mins read

Betway signs inaugural French sponsorship deal with Toulouse FC

Super Group-owned sports betting operator Betway has agreed its first sponsorship deal in France with French Ligue 2 football club Toulouse FC.

The multi-year agreement will see Betway branding appear on LED boards and panels around the Stadium de Toulouse, and on players' kit until at least the end of the [...]

2 mins read

Olympique de Marseille extends JBO Asia betting partnership

Asia-facing sportsbook operator JBO has agreed an extension to its official betting partnership with French Ligue 1 football club Olympique de Marseille.

JBO's ongoing collaboration with Olympique de Marseille (OM) provides marketing and customer activation opportunities across Asia as the French club positions itself for a return to the Champions League next year.

“JBO has [...]

2 mins read
Football

BK8 named new official betting partner of Huddersfield Town

Asian betting operator BK8 has been named as the official betting Partner of English Championship football club Huddersfield Town for the remainder of the 2021/22 season.

BK8 was founded in 2014 to serve the Asian market and is now targeting expansion into other territories, with the betting partnership with Huddersfield giving [...]

3 mins read
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