Advertising News


Interwetten agrees partnership with Liverpool FC

Online sports betting and gaming operator Interwetten has entered into a long-term regional partnership with English Premier League football club Liverpool FC. 

The partnership will see the two work together to deliver a joint entertainment programme, utilising a range of partnership assets, including offline promotions and content on LFC’s digital platforms [...]

2 mins read

Caesars Entertainment and Sportsbook partner the Chicago White Sox

Caesars Entertainment has agreed a wide ranging partnership deal with Major League Baseball (MLB) club the Chicago White Sox.

Caesars will serve as the White Sox's official casino partner while Caesars Sportsbook will be an official sports betting partner of team, gaining access to official logos and marks,brand visibility on LED signage [...]

2 mins read

888sport extends sponsorship agreement with the NFL

Online sports betting operator 888sport has agreed a new deal to continue its sponsorship of the National Football League (NFL).

888sport will serve as the official sports betting partner of the NFL in the UK & Ireland until 2025, expanding on their partnership over the last two seasons.

At the NFL's [...]

3 mins read
Toronto, Ontario

BetMGM and PointsBet fined for advertising violations in Ontario

The Alcohol and Gaming Commission of Ontario (AGCO) has issued its first fines less than a month after the opening of the regulated market.

BetMGM and PointsBet received fines of CA$48,000 ($37,400) and CA$30,000 respectively for breaking Ontario’s new rules on public advertising of bonuses or other gambling offers.

A statement from [...]

1 min read

Netherlands launches investigation into gambling ads aimed at young people

The popularity of online gambling amongst 18- to 24-year-olds has taken Dutch lawmakers by surprise, prompting a new investigation into advertising and bonus offers.

In an update to parliament on the first six months of the regulated Dutch online gaming market, minister for legal protection Franc Weerwind revealed that gross gaming [...]

1 min read

Circa Sports agrees Vegas Golden Knights jersey sponsorship

Las Vegas-based betting technology provider Circa Sports has been unveiled as the first official jersey sponsor of the National Hockey League’s (NHL) Vegas Golden Knights.

The multi-year deal will see the Circa Sports brand feature on Golden Knights jerseys during the team's home games at T-Mobile Arena throughout the 2022/23 season.

“From [...]

1 min read
FanDuel sportsbook

FanDuel renews New York Yankees sports betting partnership

FanDuel Group has renewed its deal to serve as an official sports betting partner of the New York Yankees.

The company said that the multi-year renewal will ensure that the FanDuel Sportsbook remains aligned with the most successful and popular team in Major League Baseball (MLB).

Alongside the use of New York [...]

2 mins read

FanDuel enters the ring with Amanda Serrano sponsorship

Flutter Entertainment-owned FanDuel has been unveiled as the exclusive sports gaming partner of Puerto Rican professional boxer Amanda Serrano, ahead of her historic title fight against Katie Taylor at Madison Square Garden this weekend.

The partnership gives FanDuel access to Serrano's name and likeness for promotional purposes and will see Serrano [...]

2 mins read

Netherlands gambling regulator receives 14 new licence applications

Dutch gambling regulator Kansspelautoriteit (KSA) has revealed that it currently has 30 applications pending for online gaming licences, although it doesn't expect all applicants to be successful.

The regulator received 14 new application in the last week of March, adding to the 16 licence applications previously pending, with the recent influx [...]

1 min read

Maple Leaf Sports & Entertainment agrees betting and gaming partnerships

Ontario-based Maple Leaf Sports & Entertainment (MLSE) has agreed online gaming and betting partnerships with international operators in the newly regulated market.

Flutter Entertainment’s FanDuel brand and Australia’s PointsBet have been designated as official sports betting partners of MLSE-owned sports teams the Toronto Maple Leafs (NHL), Toronto Marlies (AHL), Toronto Raptors [...]

1 min read
Ice Hockey

NHL names two new North American sports betting partners

The National Hockey League (NHL) has agreed multiyear partnerships with FanDuel and BetMGM for the North American market. 

FanDuel and BetMGM will serve as the first North American sports betting partners of the NHL as they expand their rights into Canada, giving them access to official NHL branding for marketing in [...]

2 mins read
Score Media and Gaming

Toronto Blue Jays and theScore Bet announce 10-year partnership

Online betting and gaming operator theScore Bet has entered into a 10-year partnership with Major League Baseball team the Toronto Blue Jays to serve as their Official Gaming Partner. 

The agreement marks the Blue Jays’ first gaming partnership and theScore Bet’s first professional team sponsorship, with the collaboration between the two [...]

1 min read
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