Advertising News


DraftKings seals new sports content deal with Meadowlark Media

New York-listed sports betting and fantasy sports operator DraftKings has broadened its sports entertainment footprint through a new distribution and content deal with Meadowlark Media.

The monetization and sponsorship agreement will see Meadowlark and DraftKings distribute The Dan Le Batard Show with Stugotz and Le Batard & Friends Network across a [...]

1 min read

PointsBet signs exclusive sponsorship of Colorado golf tournament

Sportsbook operator PointsBet has been named as the exclusive sponsor of PGA Golf’s TPC Colorado Championship at Heron Lakes.

The multi-year agreement sees PointsBet serve as an official sports betting partner of the annual tournament, which takes place between July 5-11 and features the PGA Tour's next stars who currently compete [...]

3 mins read

DraftKings enters MMA with Professional Fighters League

DraftKings has been named as the first official sportsbook and daily fantasy sports partner of the Professional Fighters League (PFL).

The multi-year partnership will see DraftKings leverage PFL’s proprietary SmartCage technology to deliver unique prop bets and innovative season-driven gaming opportunities to fans of the American mixed martial arts (MMA) league.

PFL [...]

3 mins read

BtoBet adds Captain Up gamification tools

Sports betting supplier BtoBet is offering operators a range of new marketing tools through a deal with Captain Up.

The agreement enables BtoBet operator partners to maximize customer activity and loyalty using gamification tools from Captain Up, such as challenges, missions, tournaments, jackpots, personal promotions and smart bonuses.

“We are empowering brands [...]

2 mins read

WynnBET partners digital sports media publisher Minute Media

Casino operator Wynn Resorts has agreed a multi-year content marketing and affiliate partnership for its WynnBET online gaming brand with US digital publishing platform Minute Media.

The deal will allow WynnBET to leverage Minute Media's network of sports and culture brands such as The Players' Tribune, FanSided, 90min and The Big [...]

1 min read

Coingaming extends sponsorship of Southampton FC

Coingaming Group has agreed a three-year extension to its sponsorship agreement with English Premier League football Club Southampton.

The extension will see Coingaming Group continue to serve as Main Club Partner of Southampton FC, with its Sportsbet.io brand appearing on the front of club shirts as part of the biggest sponsorship [...]

3 mins read
FanDuel sportsbook

FanDuel expands Michigan presence with new official gaming partnerships

Flutter Entertainment-owned FanDuel Group has become an official gaming partner of two of Detroit’s most iconic professional sports franchises through a new collaboration with MotorCity Casino.

The deals with MLB’s Detroit Tigers and the NHL’s Detroit Red Wings will see the FanDuel Sportsbook brand prominently featured on static and digital signage [...]

2 mins read

BetMGM expands Michigan presence with Detroit Tigers tie up

US sports betting and iGaming operator BetMGM has signed a multi-year sponsorship agreement to serve as an official gaming partner of MLB’s Detroit Tigers.

The partnership gives BetMGM branding on scoreboards throughout the club’s Comerica Park stadium, including on the out-of-town scoreboard and the speed pitch LED board, with BetMGM also [...]

2 mins read
Score Media and Gaming

theScore signs as PGA Tour official betting partner in US and Canada

Toronto-listed Score Media and Gaming has become the latest sports betting operator to partner golf’s PGA Tour.

theScore Bet becomes the Tour’s fifth official betting operator partner in the United States and the first betting partner in Canada, with the Canadian partnership subject to enabling legislation and regulation, as well as [...]

1 min read

BetMGM teams up with US sports radio broadcaster Audacy

US sports betting and iGaming operator BetMGM has secured a multi-year partnership with sports radio broadcaster Audacy, formerly known as Entercom Communications Corp.

The partnership will bring BetMGM's sports betting content to millions of sports fans across the country who tune in daily to Audacy's portfolio of broadcast stations, podcasts and [...]

3 mins read

Betsson strengthens position in Chile with new sponsorship deals

Stockholm-listed online gaming operator Betsson has been named as the first official betting partner of Chile’s national football team and title sponsor of the country’s second division football league.

The sponsorship of La Roja national football team will run until December of next year as the team attempts to qualify for [...]

1 min read

DraftKings signs as WWE official gaming partner

New York-listed sports betting and fantasy sports operator DraftKings has agreed a deal to serve as an official gaming partner of World Wrestling Entertainment (WWE).

The partnership centers on DraftKings’ popular free-to-play pools product and will see the operator launch an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, [...]

2 mins read
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