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PokerStars signs sponsorship deals with CANAL+

26th August 2010 7:21 am GMT

Leading online poker operator PokerStars has signed a number of sponsorship agreements with French sports TV channel CANAL+. The company said sport sponsorship was a natural choice given the sporting values of poker, highlighting the spirit of competition and skill.

Under the agreement, PokerStars will sponsor a number of sports programmes beginning this weekend with the Basketball World Championships. The event will see teams from 24 countries compete in Turkey for the world title, with the [...]

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